New Media Technologies :
New media technology is where the technology is based on digital storage and communication of data, using a code known as 0-1 to compress that date into tiny packets, which give greater speed, quality and huge amounts more storage space for data
. This is a lot better quality that analogue system of communication and data storage that proceed the digital. New media technology looks at computers, mobile phones, modern video and still cameras, editing, internet, MP3 and I Phones, modern radios and most technological equipment ranging from in hospitals to school and transport. Media Technology means that media productions are of higher quality, with proliferation, interactivity and convergence as advantages for the viewer. For the producer of media products the advantages are speed, lower costs, higher quality and ease of production. Our group used new media technologies extensively at all stages of the production process, from research and development, planning construction, post production and distribution/evaluation. New media technology meant that we could search the internet easily for locations.
Research and Development:
With this process we looked at locations for our shoot, ranging from cellars to warehouses to roof tops, by searching on the internet for such places. In the end, with the help of one of the members of the media department, we found a location ‘Grange Park’ which suited all the right criteria’s that we had first anticipated. Myself and Ben went along to the location to take some shots and get a feel of the place in whole. Unfortunately later that day we were told that the location was no longer available to us, due to bats living within
that house that might get disturbed by the music playing. We then had to find yet another location or video plan. We also researched the band itself, seeing as we were shooting a real band we had to do some research as to there image, genre of music and overall feel to the look and sound of the band, to help us with the forthcoming process. We looked at the relevant competition with the band to see what kind of artists the band was up against, so that we made something similar, better and individual in a way. As well as looking at other music videos that the band had produced and also music videos that the band wanted us to take inspiration from, such as ‘Mumford & Sons’ videos. Throughout this process we were in constant contact with the band via email, to not only tell them about our progress but also about there feedback and ideas. We also looked at various props that we might need for the music video, ranging from ‘Jack Daniels’ bottles to juke boxes and a pub set. For our pop video we didn’t need any costumes/clothing as the band decided to bring there own , allowing us to concentrate on other elements in the pop video. We used new media technology to see what country music videos used as their style.
Planning :
In the planning process we took stills from certain images on the toy hearts website http://thetoyhearts.com/ which gave us an idea of the image of the band. We took pictures of the original location so that we could get a feel of the place as well as allowing the band to see where the possible shooting location would be. We also looked into album covers and printed of the lyrics of the song to get an overall fell of what is being said throughout the song to link with the genre of music (bluegrass) and the image of the song. We also storyboarded the video, choosing various different shot that might work with the lyrics and timing. This process took about 1-2 weeks to accokplish as it was quite challenging to stop being so repeated. Again new media technology underpins the internet, meaning that we used this to research certain aspects for the production of our music video.
With this we had to look at colour grading within the camer and editing process as well as making it either a sigular or same colour throughout, without a wash i.e 'red'. This sort of thing was used throught Rhianna's Only Girl music video ..
(http://www.youtube.com/watch?v=pa14VNsdSYM&ob=av2el)
but with our's we just wanted a clear and same colour throughout.
Again we didnt use a blue or green screen , but for others that did, this would have to work within what the actors were wearing i.e in a blue screen the actor couldn't wear blue and with a green screen etc ...
Within the editing process we used a software called 'Final Cut Pro' which enabled us to cute down shots, merge them and so on .. the whole editing process was divided between each of our groups and most times/lessons were spent with us all working on it together. There was also an opportunity to use 'Adobe After Effects' but as we didnt need to use any effects, we didnt use the programme. This process took about a month and was the most important part of the whole process so far.
Distribution and Evaluation :
The internet underpins much of distribution and evaluation. New media technology makes the internet possible by linking tens of millions of computers together, with millions of pieces of binary code whizzing about. New media technology would mean that we could do two things that we could not do without the internet.
Through youtube we could put our pop video up for the potentional of 123 million people to watch it and give us their comments very quickly and easily. It would be impossible to get such a vast amount of audience and there reactions without new media technology.
The internet also means that we can put out pop video up on our website and people can download it if they want to broadcast I, so radio stations and TV stations can see and use the pop video instantly if we email them, and this is all very possible through new media technology and the binary code system.
New media technology is where the technology is based on digital storage and communication of data, using a code known as 0-1 to compress that date into tiny packets, which give greater speed, quality and huge amounts more storage space for data
. This is a lot better quality that analogue system of communication and data storage that proceed the digital. New media technology looks at computers, mobile phones, modern video and still cameras, editing, internet, MP3 and I Phones, modern radios and most technological equipment ranging from in hospitals to school and transport. Media Technology means that media productions are of higher quality, with proliferation, interactivity and convergence as advantages for the viewer. For the producer of media products the advantages are speed, lower costs, higher quality and ease of production. Our group used new media technologies extensively at all stages of the production process, from research and development, planning construction, post production and distribution/evaluation. New media technology meant that we could search the internet easily for locations.Research and Development:
With this process we looked at locations for our shoot, ranging from cellars to warehouses to roof tops, by searching on the internet for such places. In the end, with the help of one of the members of the media department, we found a location ‘Grange Park’ which suited all the right criteria’s that we had first anticipated. Myself and Ben went along to the location to take some shots and get a feel of the place in whole. Unfortunately later that day we were told that the location was no longer available to us, due to bats living within
that house that might get disturbed by the music playing. We then had to find yet another location or video plan. We also researched the band itself, seeing as we were shooting a real band we had to do some research as to there image, genre of music and overall feel to the look and sound of the band, to help us with the forthcoming process. We looked at the relevant competition with the band to see what kind of artists the band was up against, so that we made something similar, better and individual in a way. As well as looking at other music videos that the band had produced and also music videos that the band wanted us to take inspiration from, such as ‘Mumford & Sons’ videos. Throughout this process we were in constant contact with the band via email, to not only tell them about our progress but also about there feedback and ideas. We also looked at various props that we might need for the music video, ranging from ‘Jack Daniels’ bottles to juke boxes and a pub set. For our pop video we didn’t need any costumes/clothing as the band decided to bring there own , allowing us to concentrate on other elements in the pop video. We used new media technology to see what country music videos used as their style.Planning :
In the planning process we took stills from certain images on the toy hearts website http://thetoyhearts.com/ which gave us an idea of the image of the band. We took pictures of the original location so that we could get a feel of the place as well as allowing the band to see where the possible shooting location would be. We also looked into album covers and printed of the lyrics of the song to get an overall fell of what is being said throughout the song to link with the genre of music (bluegrass) and the image of the song. We also storyboarded the video, choosing various different shot that might work with the lyrics and timing. This process took about 1-2 weeks to accokplish as it was quite challenging to stop being so repeated. Again new media technology underpins the internet, meaning that we used this to research certain aspects for the production of our music video.
Construction -Shoot :
Within this factor od the process we looked at lighting and that we didnt need to worrry so much about the light in the room due to the use of digital cameras that we were using, as you can shoot alot more quicker and with better quality, lighing included. We looked at the 'ratio' as if we wanted to use a green or blue screen, it wouldnt pass without digital technology. Fortunatty we didnt have to use either of them, so the editing
process as a result became alot quicker. We then had to focus on the manouverbility of the camera, if we would use a tracking device or handheld etc.. we came up with the idea of spinning the camera in a circle, therfore we didnt need any extra equipment to allow that. New media technology underpins the cameras we used - sony Z1, JVC 1500 and the DSL 570 cameras. These are easy to use, light to move about and give very good quality. Some shots we could only do using digital- some involved tracking which meant we did it over and over, but only because we had a small digital camera. While a hight shot was easy in poor light through using digital.
Construction - Post Production :
Within this factor od the process we looked at lighting and that we didnt need to worrry so much about the light in the room due to the use of digital cameras that we were using, as you can shoot alot more quicker and with better quality, lighing included. We looked at the 'ratio' as if we wanted to use a green or blue screen, it wouldnt pass without digital technology. Fortunatty we didnt have to use either of them, so the editing
process as a result became alot quicker. We then had to focus on the manouverbility of the camera, if we would use a tracking device or handheld etc.. we came up with the idea of spinning the camera in a circle, therfore we didnt need any extra equipment to allow that. New media technology underpins the cameras we used - sony Z1, JVC 1500 and the DSL 570 cameras. These are easy to use, light to move about and give very good quality. Some shots we could only do using digital- some involved tracking which meant we did it over and over, but only because we had a small digital camera. While a hight shot was easy in poor light through using digital.Construction - Post Production :
With this we had to look at colour grading within the camer and editing process as well as making it either a sigular or same colour throughout, without a wash i.e 'red'. This sort of thing was used throught Rhianna's Only Girl music video ..
(http://www.youtube.com/watch?v=pa14VNsdSYM&ob=av2el)
but with our's we just wanted a clear and same colour throughout.
Again we didnt use a blue or green screen , but for others that did, this would have to work within what the actors were wearing i.e in a blue screen the actor couldn't wear blue and with a green screen etc ...
Within the editing process we used a software called 'Final Cut Pro' which enabled us to cute down shots, merge them and so on .. the whole editing process was divided between each of our groups and most times/lessons were spent with us all working on it together. There was also an opportunity to use 'Adobe After Effects' but as we didnt need to use any effects, we didnt use the programme. This process took about a month and was the most important part of the whole process so far.
Distribution and Evaluation :
The internet underpins much of distribution and evaluation. New media technology makes the internet possible by linking tens of millions of computers together, with millions of pieces of binary code whizzing about. New media technology would mean that we could do two things that we could not do without the internet.
Through youtube we could put our pop video up for the potentional of 123 million people to watch it and give us their comments very quickly and easily. It would be impossible to get such a vast amount of audience and there reactions without new media technology.
The internet also means that we can put out pop video up on our website and people can download it if they want to broadcast I, so radio stations and TV stations can see and use the pop video instantly if we email them, and this is all very possible through new media technology and the binary code system.
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