- Front Page
- Back Page
- 2 insert sheets
The brand image that we were trying to convey for our digipack was that our band was funny, wacky, eccentric, wild and folky. We wanted to also portray the genre of music that the band was which was 'bluegrass' .
Each page we did as a template, i.e same background colour, which for us was what looked like a coffee stained old piece of paper. With pinup girls, old coca cola bottle top, American flag and an ace card. Each page contained an image of the band that we had taken ourselves during the shoot day with a digital camera.
The front page included the background and 4 images as well as an image of the whole band ,a bar code and the name of the band, of which the font for the name was carefully picked out to work with the image that we were trying to portray. The front page was just to advertise the band image and genre as well as making it colourful as to stand out.
The back page was again the same template but with an image of a bass player taken by Josh Gorman on the day of the shoot. The back page was for the track list allowing the consumer to know what other tracks were on the CD and other music that the band had created. We also put the bands web address to add an advertisement element to the digipack.
The middle page was again the same template but with 4 images of the band playing the instruments. This was to allow the consumer to see what they were buying into and showing what instrument the band played.
The other middle page was also again the same template but had the lyrics to the main song 'This Little Kitty' that featured on the CD to enhance again advertisement for the band, as well as two logo images for the band.
Throughout this process we had to look at semiology, denotation and connota
tion of which we used both, semiology meaning that pop groups and singers use there images to link there brand to what they want to say which is what we did with our image on the front page, allowing the audience to see the bands image and also what genre of music they mightt be, which links into mise en scene and the image that the band is portraying. We then looked at denotation which was when looking at an image, what can you say about it. And we used this with the back cover, whilst having a closeup of the bass player, allowing the audience to see as well what genre the music might be and also enhancing people who might like listening to that particular instrument to buy the CD. Connotation is what you connote, when you attach a cultural meaning to the image i.e MacDonald's logo (M) is immediately recognised as well as Starbucks logo. The connotation of Toy Hearts digipack would be old fashioned/worn out of colour; font is old fashioned as is the name of the band based on the connotations that we bring to it.
tion of which we used both, semiology meaning that pop groups and singers use there images to link there brand to what they want to say which is what we did with our image on the front page, allowing the audience to see the bands image and also what genre of music they mightt be, which links into mise en scene and the image that the band is portraying. We then looked at denotation which was when looking at an image, what can you say about it. And we used this with the back cover, whilst having a closeup of the bass player, allowing the audience to see as well what genre the music might be and also enhancing people who might like listening to that particular instrument to buy the CD. Connotation is what you connote, when you attach a cultural meaning to the image i.e MacDonald's logo (M) is immediately recognised as well as Starbucks logo. The connotation of Toy Hearts digipack would be old fashioned/worn out of colour; font is old fashioned as is the name of the band based on the connotations that we bring to it.
A topical example of selling the brand would be the super bowl. A 30 second advert during the breaks in the match cost $3 million dollars , but snickers had 10 of them which means they need to sell 6 million snicker bars to get there money back, but the estimate is they probably spent $10 million on producing the advert. This therefore relates to our pop video as its all about a brand and shows ways of advertising and that creating the brand is very important.
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