Finis

“Anybody who thinks pop music's easy should try to make a pop single and find out that it isn't” Says Robert Wyatt. I think this is right, to make a sucessfull pop song is difficult. To make a succesfull pop video is hard enough when you have to consider the target audience the brand you were trying to create, the song you were trying to sell and the general audience that you are seeking to address. We had problems with our locations which meant that we had to build a set within our small studio in the end rather than having lavish locations is a statley home as we had planned. As well as having to choose the song, we initally as a group chose to do the song 'Up in the clouds by Darwin Deez', but when luc and matt came to us with a chance to work with a real band on there song, we chosse to do that idea as it could possibly be an expericance that we wouldnt get again. Once this was decided we had to looks at possible video plans, of which with this particular song, we found very difficult as it was a song that the initia image wouldnt work with as well as looking at the song lyriclly and rhythmiclly, and seeign what would be best.

During the process of editing the pop video, we realised that the 360 degree orbiting camera might not have been the most effective way to portray the bands image. And this is something that i have leant i wouldnt do again, as well as it being mentioned during our focus group audience feedback.

I think if i was able to do this again, i would make sure that we had -

• A real location to fit the song, such as a stately home.
• Two days to film in rather than one as we were rather rushed and with two days we could of had longer on particular shots, tracks, lighting and makeup.
• Possibly a differnet song, wether that be a change of band or another song within The Toy Hearts. To target a younger generation. 
• Different image for our band.