FIRST PITCH

There are a number of basic conventions that you find in most pop videos.

COMMON GENERIC CONVENTIONS OF POPULAR MUSIC PROMO VIDEOS - KEITH NEGUS

• The explicit and unashamed promotion of the artists 'image' (aesthetic/generic/ideological) as a specific product with a brand identity, ready for mass consumption.





• The featuring of the atrist (almost without exception)


• A wide and extensive use of shot types, camera angles and movement.


• Repetition of reoccurring thematic elements and generically specific iconongraphy (one key element often being dominant and providing the skeletal structure for the promo)


• A possible narrative structure

• Possible performance element



• The flexibility to diregard Realism


• Shots cut tightly to the beat of the track


• Use of special effects ( lighting, animation, CGI'S in Camera Effects)


• A carefully constructed mise en scene appropiate to the content and tone of the track


• High impact instantly ! ( dont forget that competition for airplay on that main music channel outlets is intense)

We shall try to either imitate or subvert ot change these for our music video.

On friday 17th of september, out group pitched our music video ideas to luc.

The ideas that we pitched were -

• In a scrapyard, smashing up bits of cars and then band on top of cars singing etc .. lots of slow motion clips would be used. Song used would be up in the clouds by Darwin Deez. (http://www.youtube.com/watch?v=loXxn7dMQYE)
  
  
• Shooting in a council estate, man in hoodie, walking around. Never see his face just his lips when needed to sing. Song used would be



• Labrynth idea, running around in a maze, getting lost. Someone acts as if they are controlling them. Song used is Byenter Shikari. http://www.youtube.com/watch?v=wngyXhTx4pc
  

Once pitched, luc then told us about the problems that might occur.

With the scrap yard idea, there would be some fall backs in if a scrap yard would allow it and also the various health and saftey issues, also findin

With the council estate idea, there , some quarrels as to if an estate would let us film and also if it was 'moroly' safe for us to film there as well .

With the Labrinth idea there was a problem that the group thought it could come across as quiet tacky looking and also quite hard to make a labrinth or find one in the surrounding area.